Audience analytics platform pushes deeper into first party data

TORONTO, Mar. 8, 2020 — Trufan, an audience engagement platform enabling brands to generate first party data and target customers with the highest ROI, today announced the completion of its $2.3M seed round. The oversubscribed round was primarily filled by Moneta Ventures, with participation also from GP Ventures, Protocol Ventures, Athlete Technology Group and a handful of angels including Innovative Fitness founder Curtis Christophsen, Utah Jazz forward Derrick Favors, and Chicago Bulls forward Thaddeus Young. The new funding brings Trufan’s total funding to $4.1M …


Written by: Swish Goswami

Today is Aanikh’s birthday. Over the past few years, he has become more than my co-founder. He has become one of my best friends and my roommate. He has become someone that I can trust with anything and someone that I know is always there for me.

When I speak about the last 3 years of building Trufan, I’m frequently asked “how did you find your co-founder?” …


This review and article was submitted by Trufan customer Samer Brax.

Please note that this blog post is unsolicited, we are not paying or compensating Samer in any way for providing us with this blog post. We love it when customers share how they are using Trufan and when Samer offered his blog to us to use on our website we happily accepted!

The digital marketplace is always changing but one thing will always stay the same: fans will always trust their influencer. And if their influencer promotes a product that they’re passionate about, their followers will follow suit.

But…


This blog was submitted by Trufan customer Samer Brax.

Please note that this blog post is unsolicited, we are not paying or compensating Samer in any way for providing us with this blog post. We love it when customers share how they are using Trufan and when Samer offered his blog to us to use on our website we happily accepted!

Unless you’ve been living under a rock, you’ve probably seen influencer marketing all over social media. You know, those crazy products your favorite influencers promote on Instagram and YouTube.

Like David Dorbrik’s famous SeatGeek ad roll. …


From Swish Goswami (CEO, Trufan)

On December 7, 2020, Trufan celebrated its 3rd birthday. It’s crazy to witness how an idea on paper can transform into a full-blown reality over time. These last three years have flown by quickly and I couldn’t be happier with where we are at today.

Before I get into the crux of this annual letter, here are some highlights of what we accomplished this year.

- Grew our customer base to over 600 paying customers and 10,000 free users in 4 continents

- Integrated our product with Hootsuite and partnered with Clearbanc

- Partnered with…


By Karen O’Brien, Trufan CMO

To say that 2020 has been an interesting year would be an understatement. So much has happened this year it’s hard to keep track of it all. Of course, we have the global pandemic, the protests for racial equality, and the election to name a few. These events and many more have impacted marketing this year and will continue to impact us well into 2021. With this year nearing its end, I wanted to take a look at some predictions for social media marketing in 2021.

1. Diversified Social Channels and Ad Spend

In July of this year, many companies participated in…


Audience analytics platform enters first party data market

Trufan, a social intelligence platform that helps brands make smarter marketing decisions using data, today announced its acquisition of PLAYR.gg, a leading technology platform for brands and content creators to grow their audiences and generate first party customer data. The acquisition significantly accelerates Trufan’s growth while also making an entry into the first party data generation and activation market.

As a Toronto based startup that will celebrate three years on December 7, Trufan has emerged as a leader in Canada’s tech scene. The company of 18 led by Swish Goswami and Aanikh…


TORONTO — Leading audience analytics company Trufan announced on Friday that it is changing its reporting process to a new “Bring Your Own Data” model, empowering marketers and influencers to take control of how and when their data is being used.

To use this new feature, users will log into their Instagram account, navigate to their “Privacy and Security” settings, and request their data download. Instagram will then provide them with a ‘.json’ file containing the usernames of all of their followers. Once that list is obtained, a user can then upload the file to SocialRank and run their audience…


We recently launched a Free Version of our platform SocialRank. Our goal with the Free Plan was twofold. We wanted to allow people to familiarize themselves with our platform at no cost but we also wanted to be able to still provide value for those on our Free Plan. We recently outlined The 3 Best Things About the SocialRank Free Plan and the number one thing was Cerebro — a tool that allows you to filter through over 1 billion Twitter profiles to find the perfect influencers for you and your brand.

When one of our customers, Kendall Aliment Ostrow…


2020 has been a strange year to say the least. COVID-19’s impact has been felt around the globe by every single person and every single industry. Influencer marketing is no exception. While we’ve already explored how COVID-19 has changed influencer marketing we wanted to take a look at some influencer marketing trends that you should be paying attention to right now.

  1. Product Collaborations

Traditionally, influencer marketing has consisted of brands paying influencers to promote their product through their social media accounts. …

Trufan

World’s leading audience analytics platform helping brands engage their grassroots communities. Recently acquired SocialRank.

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